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7/26/2022
15 : 25
July 26 - Tremor acquires Amobee in $239M deal | Maybelline, Time Out partner for IRL dating
Maybelline pairs with Time Out to encourage IRL dating; Legacy ad agency outlooks perk up despite fragile environment; GroupM launches framework for cutting carbon emissions from ads View online |
7/25/2022
15 : 54
July 25 - Chipotle dips into the crypto market | Hard Mtn Dew buoys Boston Beer
Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips; Hilton ribs romantic streak in travel ads with focus on perks; Snapchat lands on web to drive engagement via chats and video
7/23/2022
18 : 14
Weekender: Toyota drives chatter for TikTok debut with creator-led dance challenge
Signup | Forward Marketing Dive Weekender July 23, 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone
7/22/2022
15 : 34
July 22 - Twitter, Snapchat roiled by cooling advertiser demand | Honda shifts TikTok strategy into first gear
Honda Civic Tour expands beyond live shows with TikTok videos from Future X; T-Mobile refreshes ad business with new name and app-based insights; On ice: How whiskey brands are marketing to a new crowd
7/21/2022
15 : 34
July 21 - Walmart bolsters retail media network with CommerceIQ | Grey Goose gets chatty on YouTube
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff; Ad spend recedes in June for first decline in 15 months, study says; Why big agencies are investing in supply chain and inventory
7/20/2022
15 : 24
July 20 - Netflix execs dish on ad-supported tier | Chili's appoints new CMO
Chili's names George Felix as new CMO; Why big agencies are investing in supply chain and inventory services; On ice: How whiskey brands are marketing to a new crowd View online | Signup | Forward
7/19/2022
15 : 34
July 19 - HBO Max, Duolingo partner for 'Game of Thrones' prequel | Whiskey brands pivot as market soars
On ice: How whiskey brands are marketing to a new crowd; Amazon Business debuts first major campaign in grab at office supplies category; What the American Data and Privacy Protection Act means for
7/18/2022
15 : 14
July 18 - Toyota shifts TikTok strategy into first gear | NBCU integrates shoppable TV into hit dating show
NBCU, Peacock bring ShoppableTV to 'Love Island USA'; Kia spot offers NFTs to viewers who scan QR code; Marketers lost their creative verve amid deluge of challenges; Campaign Trail: Eos
7/16/2022
18 : 14
Weekender: Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'
Signup | Forward Marketing Dive Weekender July 16, 2022 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download
7/15/2022
15 : 25
July 15 - Chris Meloni strips down for Peloton | Eos normalizes all shaving
Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'; Marketing in 2022: H1 by the numbers; Marriott's Moxy Hotels gamifies hospitality with
7/14/2022
15 : 34
July 14 - Netflix, Microsoft partner for ad-supported streaming | Molson Coors returns to Super Bowl three decades later
Molson Coors returns to the Super Bowl after 33 Years; Amazon destigmatizes spending less on kids in back-to-school ads; Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push
7/14/2022
10 : 37
July 13 - The best campaigns of H1 2022 | CTV, digital video are inflation's latest victims
CTV, digital video fall victim to inflation's toll on marketing budgets; Brands drive significant chatter, impressions with sponsored esports streams; Disney boosts post-cookie offering with major
7/12/2022
18 : 24
Special report: First half of 2022 shaped by turmoil and uncertainty for marketers
Marketing Dive View online | Sign up | Forward Marketing at the halfway point July 12, 2022 After beginning the year in an optimistic mode, marketers quickly had to readjust as Russia's invasion
7/12/2022
15 : 34
July 12 - Skyy Vodka joins Jordan Peele on horror film 'Nope' | Mike and Ike, Dignitas Fortnite make it official
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans; Kroger expands programmatic capabilities for advertisers with Pacvue partnership; IPG looks to streamline brand integrations
7/11/2022
15 : 14
July 11 - Manscaped cuts Pete Davidson deal | Google considers ad-tech spinoff
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts; Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant; Anheuser-Busch partners with University of Texas
7/9/2022
18 : 14
Weekender: WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
Signup | Forward Marketing Dive Weekender July 9, 2022 | A roundup of this week's most read stories Industry Dive TRENDLINE How Brands Can Successfully Reach Gen Z The Gen Z demographic remains
7/8/2022
15 : 14
July 8 - Twitter, Musk deal continues to crumble | Care Bears metaverse requires players to Care-a-Lot
Care Bears showcases brand's caring heritage in metaverse; EU lawmakers approve regulations on big tech companies; Pinterest releases new shopping, seller features View online | Signup | Forward
7/7/2022
15 : 14
July 7 - E.l.f. blends makeup with gaming | Modelo, Takis need a hand for new competition
Modelo, Takis dare consumers to keep their hands off a co-branded vending machine; Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress; Virtual world shopping is not the
7/6/2022
15 : 4
July 6 - McDonald's expands gaming ties with OfflineTV | Media underinvestment costs marketers
50% of marketers impede ROI by underinvesting in media, Nielsen finds; Amazon's new analytics tool gives brands a front-row seat to in-store shopping; Chipotle rolls up texting, sports and loyalty
7/5/2022
15 : 24
July 5 - Birkenstock embraces ugly feet in global campaign | Diageo purchases flavor matching company Vivanda
Diageo buys flavor tech company to streamline drink exploration, path to purchase; Economic woes impact travel outlook for Gen Z and millennials, study finds; Coke celebrates summer with AR music